Today’s lesson is from ProBloggers First Week of blogging and is a very important topic for all bloggers new and old. Pillar Content; how to come up with it?
For many coming up with great blog ideas is easy, and they just “flow” from your mind.
However, I know from past experience, sometimes our brains just seen to shut down and we get “nothing” which can be very frustrating. The sentence that we always hear “content is king” holds true not only for our readers but for search engines who pick up our posts.
What Is Pillar Content?
Pillar content is foundational or basic content that is essential knowledge for anyone in your niche. It’s evergreen content – it never dates or loses relevance – and it’s the kind of information that people within your audience would search for using Google, Bing, or another search engine. As you can imagine, pillar content is an important aspect of many blogs.
The key here is not to knock yourself out and try and come up with 365 new ideas but to use ideas you have already written about and expand on them.
In Problogger’s example, he uses a mind map to illustrate the various sub-categories that can be built around a topic for a pet and grooming blog. You can see he takes a main idea topic or original post and expands on it.
Just take out your pen and draw a line from your main idea or post title and then extend to bubbles with various ideas or sub-topics. It is a wonderful way not only to organize but to come up with great new material.
- Pick up a question that a reader asked in the comments and answer it.
- Take the opposite point of view
- Write an opinion view
- Write a piece that helps people “do it”
- Do you have a picture that would relate to this or video
Take 15 minutes to do this exercise, when completed you should have a page full of new and exciting material that will make your readers want to dive deeper into your posts.
Utilizing the concept of pillar content, your challenge today is write a post after coming up with a subtopic from your mind mapping and don’t forget to link back to the original post if you can!
After you have written your post don’t forget to link it up here and please take the time to read a post or two and leave some love for everyone!
So do tell, how many mind maps did you create and how many new posts did you get out of this process?