food magazinesLet’s use the pile of magazine I have in my family room, or your family room to come up with some great bloggy ideas! I am all for finding inspiration all around, even where you least expect it. So today, I am going to make it my business to go through the serious pile I have stacking up and look for some great ideas.

What you need:

Magazines

Sticky pads

Pens or pencils

Open mind!

60 minutes, I’m even timing it!

Analyze a magazine with the intention of helping your blog:

I imagine if you are like me a lot of the magazines that you subscribe to are of topics you cover on your blog, for me food, healthy food, wellness, and design, and all of these are on my site.

The Cover– What is it telling you? Short words? Ideas for lists? Giveaways if that is your thing? Take a good look at the headline; what inspired you about this topic to pick up this magazine if you just purchased it?

In the sheets– What colors are being used? What is the chic new type-face? Is there something there that you might incorporate into your site?

The Stories– Nine times out of ten I will find something in a magazine that I “rip out” and put in my “idea folder” be it a title that inspires me, or content that reminds me of a story that I’d like to share with my readers. Read with an open mind…

Niche Ideas-Is there a story that relates to your niche that inspires you to write a post? Is there a new statistic or information that your audience would appreciate if you chose to share it in a post?

It’s all about the interaction– Take a look at how companies interact with their customers; how do they run giveaways or promotions? I know you are thinking “hmm I’m not Pillsbury” but sometimes it is not about the money that the companies spend rather the viral marketing which costs little more than your time.

Our weekly exercis

Go to a quiet place where you will not be disturbed for an hour, set the timer if you must.

Bring a few magazines with you and your sticky pads and pen or pencil to make notes.

Quickly skim the magazine from front to back cover.

Notice what “jumps out at you”

Now start over, upon returning to the beginning make a note of what were the things that “jumped out at you.”

Now go back one more time and this time take your time to think about the following:

  • What drew your attention on the front cover? What techniques did they use to capture your attention in various places?
  • What are the headlines saying? Are they affective? Did they make you want to jump and look for the article?
  • How is their use of photos?
  • How is the magazine formatted?
  • What it the magazines “call to action?”
  • Can you learn from their ads?
  • Who would read this magazine?
  • What do you like about the magazine? What don’t you like about the magazine? Is there something you can use on your site from this magazine?
  • Use your sticky pad to write ideas for posts and “rip” out the pages for the idea folder.

For this week’s lesson:

I would like you to take the hour to review a magazine and go through the above questions. Then either write a post that was inspired by a topic in the magazine, the headline, a photo, or something that “jumped off the pages” at you.

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