photo credit: Etsy
First I have to say “hi!” And let you all know I am so happy that you are here to review ProBlogger’s lessons that we worked on in both his books 31 Days to build a Better Blog and The First Week of Blogging I think there is so much that we can learn and take this one step further with each of the lessons.
So, let’s start at the beginning. Why did you start your blog? Was it to raise awareness of something you feel passionate about, or about your business or your hobbies, or children? We all have our own reasons for wanting to share our “stories” with the world. And one of the most important pieces on our site is about each of us- Who are you?
This is an important piece of information and EVERY blog should have one! Your About Me page should be one of your best written pieces. It is a page that a lot of first time readers might check out after enjoying a first post as well as those wanting to know if they should invest time in building a relationship with you: potential partners, advertisers, collaborators, journalists, and people in the PR industry that we all hope “discover” us. It should be written in the same tone that you carry on through your site, are you funny, informative, controversial, or write from the heart. I know a lot of you are thinking “I already have an about me page” but this is a page that evolves as your story evolves, this page should be reviewed and kept current.
Here are a few ideas that you should include in a great About you page.
- Your elevator speech- This is your chance to shine in one or two lines and it is important that people can walk away and remember who you are after that brief description.
- A Picture is worth a thousand words-so the song goes, but it is true, people like to see “who” it is that is writing. Also make it a picture with some kind of personality.
- Who are you and what are you selling?- You want to be as clear as possible why you are writing this. Sharing your beliefs on your About Me page can both inspire readers and gain their trust.
- Toot your own horn- Do you have a few posts you are proud of, highlight them here. This is the place to really try and reel them in and have them want to read more and more.
- And following up on horn tooting-do you have any testimonials from others that you’d like to share?
- Make it personal-don’t forget people love to hear “the story” as I said we all have a reason for starting our blogs so this is the place to open your front door and say “come on in” and let me share my story with you. However, remember this is not the place to write the whole long story of your life, make it brief and understandable.
- Make it about THEM- Everyone likes to feel wanted
- Make sure they know how to “keep in touch”.-Leave links to just about every way you want to be contacted and make sure you add a subscribe via RSS somewhere to the page.
Share your reworked About Me page with us! We’d love to see what’s happening on your blog. Just leave a link to your page below. I will be tweeting out the URLs this week on Twitter using the hashtag #shelleypbreview